A branding package completed for a financial business. Was great to design something corporate in design and elegance. Clean and simplistic lines that give a professional feel which is something all financial businesses need. Blues, grey and whites are common with finance, particularly property finance as it stimulates feelings of calmness which is essential in this industry to attract clients, hence using just one colour with the white creates a professional calming environment, perfect for the branding that he wanted to create. The crown implies power and royalty/ loyalty which in the world of money is a powerful concept.
